I just completed a project for Central Region's first Asian American student conference. Asian American designs sometimes prove a challenge for me--I want to give it a visual look that reads as "Asian" without being too stereotypical or cliché.
As I researched their theme, "Ohana," I discovered that the origin of the word comes from the root of the taro plant. The idea of roots, connectedness, and family all relate to the conference's theme. I decided I wanted to use images of taro roots as my main visual theme. Finding the right image was challenging. I had found one that I liked on iStockPhoto, but it would cost $70.