Black Campus Ministries (BCM):
Before:
As you can see, we
are moving away from including words or acronyms in the mark and
rather having the ministry name explicitly included underneath the
InterVarsity logo. This works to better align the new logos with each other,
as well as have a clear and consistent relationship with the
InterVarsity logo.
Graduate & Faculty Ministries:
Before:
GFM previously had many different marks to label each of their separate
ministries. For simplicity and consistency, we decided to create just
one new mark for all of GFM's ministries.
For the GFM and ISM logos, we have also updated colors so that they are
much more relevant to current color trends and stay in line with
InterVarsity's brand of colors.
International Student Ministry:
Before:
Whether or not these are all the best decisions, I am not sure. But I do know that consistency and clarity are helpful in good communication, so that is what I am aiming to do!
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