Compelling, Michigan's annual fall conference, is one of my favorite projects that I get to do every year. Each new theme presents an opportunity to come up with a new design concept. This year, Compelling's theme is based around the story of Joseph, which I was excited about because he's one of my favorite Bible characters. The conference planning team wanted to feature something about Joseph's dreams in the title. So I suggested "Dream On," the title of a 1973
Aerosmith song.
Rock 'n Roll?
This title led me to find some of my inspiration from 1970s rock posters. I love the way these posters use dramatic shapes and have a sort of psychedelic look to them. In a way, they are kind of
dreamlike--slightly distorted and ethereal. I also love the way that the typography takes the form of the larger shapes in the design.
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| Inspired by 1970s rock posters |
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...Like an Egyptian
The other part of my inspiration came from Egyptian art. Since much of Joseph's story takes place in the intriguing world of ancient Egypt, I wanted to give the conference some of that look as well. I researched photos of hieroglyphic art as well as the geometric patterns used in a lot of Egyptian design. The colors from these pieces had a more muted, earth tone palette, and ultimately I chose to use these colors, rather than the brighter colors from the 70s rock posters. I also incorporated the texture of the ancient papyrus, giving the design a rougher, older feel.
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| Inspired by Egyptian art |
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| Inspired by Egyptian geometric designs |
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| My color palette, based on Egyptian art |
Final Product
So, after a lot of research, here is what I came up with! It was definitely a time-consuming process to create a completely hand-drawn design, but it was so much fun! Can you see how both the 70s rock posters and Egyptian art have been incorporated into my final work?
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| front of Compelling 2012 flycard - click to view larger |
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| back of Compelling 2012 flycard - click to view larger | | |
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