The Comfort Zone: Official Trailer - College sophomore Sophie Banks thought it was just another year on campus. But when her InterVarsity staff worker Jack gives her a challenging mission, it's a race against time, and herself, to break out of the Zone.
The Idea
People are always talking about breaking out of our 'comfort zones'. This is such a common phrase in our culture because we really value safety, comfort and security. But as Christians, Jesus often calls us to be exactly the opposite. Following him means taking up our cross - doing risky, dangerous and bold things. And hopefully, we do these things in faith and obedience, and because we value His will more than our own comfort.
We wanted this video to challenge people to do just that, but we also wanted to make people laugh! I realized over the past several months of creating our weekly infographics on Facebook that there is something really effective about using wit and humor to communicate ideas. Sometimes being a thoughtful communicator means showing that you don't take yourself too seriously, and that you can relate to an issue by laughing about it. So, we decided to create a parody movie trailer called "The Comfort Zone" (I must pause briefly to give credit to my teammate Glenn who came up with the original concept). There are several movies with similar titles (The Twilight Zone, The Dead Zone, Green Zone) and they all have a suspense or action feel to them. So we wrote a script that encompassed all the cliches you would find in these types of movie trailers, including dramatic narration, "the turning point", and lots of fast action sequences. Over the course of a few months many people on the communications team, producers, writers and designers, had input on this project. Perhaps due to my own naive determination as well as others' ambivalence, I became the project's spearhead and took the lead on seeing this thing come to completion, which proved to have many challenges!
Casting
One of the most difficult things about completing this project was that we are a team full of behind the scenes folk! None of us were up for the task for starring in this video because it required real acting! We had actually initially recruited a local UW Madison student majoring in theater to be our main character, but due to delays in production she became unavailable as finals and summer began. So where to find our Sophie Banks? And who could play our other characters with such short notice?
I actually thought of casting Katie Montei, a former and future communications team member, while I was lying awake at night, thinking about this project (not an unusual occurrence these past few months!) She turned out to be the perfect choice and jumped right into the process. She was so game to do anything we wanted (including straightening her lovely curly hair every time we filmed as well as running all over campus take after take in a leather jacket on a hot summer day.) Through the process I really enjoyed getting to know Katie and I'm excited to have her as a coworker soon.
Adam Jeske and Luke Jones ended up being perfect in their roles as well. Adam, while he has never actually been a campus staff for InterVarsity, really embodied the typical staff worker while also pulling off the humorous ironic seriousness that I wanted for his role. Luke, a former 2100 intern, drove all the way down to Madison from northern Wisconsin to shoot his part as the "agent." He was only available for about 2 hours, and he was perfect. His experience behind the camera came in handy as well. I'm so glad he got to be a part of the project.
Behind the Scenes - watch for an interview where I talk about the story and characters of "The Comfort Zone" and a few stories from others who were involved in the project.
The Production Process
Once we were ready to start filming, we came across a lot of obstacles. First of all, I was completely dependent on the production team to do all the shooting, since I have no experience behind the camera. There wasn't a lot of buy-in early on from our supervisors, so we had limited time and resources to work on it. David was initially working on this with me, but then he had other work and also family responsibilities that prevented him from being able to do the rest. Additionally, Katie's work schedule often conflicted with times that we were available to shoot. Elisa, one of the summer interns, stepped in for David half way through. She ended up being really great to work with. She even made an appearance in the video acting as 'the friend', and, more importantly, edited the entire video! (I must pause and give a huge thanks to all of Elisa's hard work and patience. This was no small task, especially working with someone like me who had no idea what I was doing!)
I learned a lot about filming during this project. The total runtime of the trailer was just over 2 minutes, and we shot probably 13 or 14 hours of footage altogether! It's amazing what kind of work it takes to set up a shot, making sure all the technology is working properly and that you get every possible angle that you might want to include in the final cut. Although we did go location scouting, as Elisa mentions in the behind the scenes video, there were many moments when we'd come up with new ideas on the spot. In that sense the process of creating the video was very organic and quite creative. There were things we couldn't plan for (like the limited time we'd have with Luke, and the audio recorder not working when we needed it.)
I have always enjoyed learning about filmmaking whenever I watch the interviews and behind the scenes clips on DVDs. And after this relatively small video project, I definitely have an even greater respect for all of the people that work on films. Not only directors and producers, but actors, crew members, writers, propmasters, editors, etc. It takes a lot of work to make something seem authentic on screen!
Outtakes - a few of the more 'uncomfortable' moments while filming...
Marketing
Since I'm really a designer and not a video producer, what I was really excited about on "The Comfort Zone" was making movie posters to go along with the trailer. During the week of the 'premiere' I created 4 posters and posted one on our Facebook page almost every day leading up to the day that we finally showed it. I love how the movie posters turned out! I thinkthey were pretty effective in creating buzz about the video too.
Final Reflections
I have to admit, I thought I would be a lot happier after completing this project. I think with any experience that you're really invested in, whether it's a work project or some big event, after it's over there's this emotional letdown. In the days since we finished, I've actually felt quite vulnerable. I feel like I poured so much of my energy into something and at the end of the day I'm not even quite sure what really came of it. I've gotten a lot of positive response from people on the video, but I've also received a perceived ambivalence from some people whose opinions really mattered to me. I'm quite sure that the evil one would want me to feel doubtful that my work was actually helpful or good. But, I also think that I've learned more about what kind of affirmation is important to me in my work and hopefully in the future, I will be able to make that more clear with my colleagues and teammates.
At the end of the day, I am proud of this project, especially considering my lack of experience and our lack of time to complete it. It has also been another reminder of the work I'm called to. It's very rare to be able to truly know how I am making any impact on the kingdom of God. There are so many ways my work as a designer can be under the radar. But I know that I will continue to take risks, to step out of my 'comfort zone' and, by God's spirit, trust that He can do great things when I am faithful in serving him.
Posts
I really enjoyed the video, as well as some of the behind the scenes shots. After watching the video, I realized that I haven't been very bold in speaking to my family about my faith, nor have I been very dedicated in prayer for them. I asked some people in my bible study to hold me accountable on that front.
ReplyDeleteI'm glad you got a chance to do something different. It made me laugh, but also made me think about some places where I have become comfortable.