Making a Case

As I showed you last month, a recent project I worked on was a new brochure that helps new staff present a case for InterVarsity's ministry on campus to new/potential donors. I showed you my first pencil sketch draft last month, and here's the final product!

The challenge in a brochure is that many people merely skim it rather than read all of the content. My job as a designer is to design it so that people can skim and get all the critical information, but also feel invited into reading more. I did this by using plenty of pictures, breaking text up into small paragraphs that begin with bolder, bigger fonts, creating variety of layouts to keep people interested, and visualizing some of the content using graphic elements.