Wednesday, March 5, 2014

Branding Dilemmas

I'm so sorry it's been a LONG time (four months!) since I have blogged. I got out of the rhythm when I was planning my wedding, and just have not stayed on top of everything since getting married!

I'm working on a number of various things but one larger, more nebulous project that's on my plate has been to work towards building a strong brand for InterVarsity. Branding involves a lot of things that go beyond just a good logo, but as a designer, I am focusing on the visual part of our brand, which does involve our logo and other visual markers of who we are.

To show the scope of what we are dealing with, I did a little research on social media to assess where InterVarsity was at with our brand. I grabbed the logos or images being used by all of our InterVarsity chapters all over the country. Then I compared that with the images being used by chapters of two other large campus ministries - Cru (formerly Campus Crusade for Christ) and the Navigators.

Here's what I found. (click on images to view bigger)

Cru:

Navigators:


InterVarsity:

As you can see, InterVarsity has the least consistency across our various chapters' presence on social media. Contrasting it with Cru, which has extremely consistent branding, and Navs, which is less consistent but at least has a recognizable shape/logo that exists across its chapters, I realize that our task is a large one. Something that's particularly challenging for us is that InterVarsity's logo is long and thin:

It is not conducive to the square shape that social media is moving towards. In fact, our current solution for the national InterVarsity Facebook and Twitter accounts is probably not super ideal:




So, I've got a big task ahead! Please pray that God would provide wisdom and insight into how to solve these issues, and that those who hold influence and power in our ministry would be on board with finding good solutions, allowing me to help increase our brand recognition, and hopefully as a result, our impact on campus.

Tuesday, November 5, 2013

What if we chose what Jesus chose?

Infographics are a type of project I particularly enjoy. I love the challenge of organizing information in a visually elegant way to communicate something. The weekly infographics I work on usually have some element of humor or fun, but once in a while I also get to work on more "serious" infographics.

Recently I worked with Marissa, who leads InterVarsity's Global Urban Trek program, to create an infographic that communicates the need for ministry in slum communities, the mission of what the Trek does, and the results of how God works through the Trek. The main message of the piece challenges readers to consider the life that Jesus chose - a life of poverty.

This was particularly energizing project to work on. Working with Marissa was great because she gave me freedom to use my design expertise (some clients can be a lot more picky and try to tell me how to design something, which isn't very helpful.) Marissa began by telling me her overall vision and hope for the piece, after which I did some of my own research and sketching. Our collaboration created something that both of us are very excited about. The hope is that this infographic will be useful both in recruiting students to the Trek, and also casting vision to potential financial ministry partners.

The color scheme uses the 'earthiest' tones in our color palette, but I also included blue for some brightness.

The printed version features an image of a slum community in Manila on the cover.

Wednesday, September 25, 2013

Partnering with Staff: Prayer Booklet

One of the things I love about my job is getting to work with other staff to create useful resources for campus ministry. Recently I teamed up with the staff at Ohio State University to design a prayer book for their students. This book contains guided morning, evening and night prayers, as well as helpful ways for students to combine personal with mission-focused prayer.

The original design was very simple (not bad at all, actually), but when the staff at Ohio State came to me asking for help, I was excited to improve upon what was already a great resource.

before and after - prayer booklet cover
One way I helped improve the design was to think about how the information in the booklet was organized and try to figure how to make it as easy to use as possible. In the original booklet, there is a Psalm-reading calendar chart that takes you through the entire book of Psalms three times in a year. The chart was three pages long and somewhere in the middle of the booklet.

original chart for Psalms reading
In my design process, I thought that if someone really wanted to access this chart on a daily basis, it would need to be easier to find and easier to read. So I decided to move it to the back of the booklet and consolidate it into one page.
my redesign of the Psalms reading chart
Additionally, I added a bolder header row and alternated the rows with white and gray so it would be easy to read across each line. All of these elements are what I hope to be improvements in making the chart easier to use.

What's great about this project is that I not only provided a service to the staff and students at Ohio State, but I also gave them a platform in making this resource more widely available. Since twentyonehundred has the means to order larger quantities of things, we decided to publicize the resource for others to use and make them available on our InterVarsity national online store. Within a couple months our first order of 1,000 ran out. We're now on our second print run and I've heard they're going fast!

Although I don't work directly with students, it excites me to know that my design work is helping them learn how to pray and practice it in their daily lives. I get to influence students to interact with God more regularly and more deeply. What a privilege!

Tuesday, September 3, 2013

A story about a blue cup

One of our biggest projects of the past few years was the Red Cup campaign, an evangelistic project that engages passersby with the question "What are you thirsty for?" and the familiar image of the red Solo cup used at many college parties. However, on some campuses and for some students, it's a blue cup that's impacting lives.

My friend Carole, on staff with InterVarsity's International Student Ministry at the University of Michigan recently included this story in her update:

"Last year, Carla stopped by our information table and picked up a blue cup. These cups have 'welcome' written on them in many languages. At the end of the year, Carla said 'something that really caught my attention about ICF was the blue cup... The fact that it had "SELAMAT DATANG" on it was one of the things that made me feel even more welcome, as in the first few days, some people I met didn’t even know where Indonesia was or what it was.' Carla was changed throughout the year and came to know God more, and her initial contact with us was a blue cup."

I'm thankful to see how my design work, in partnership with the work of staff on campuses, is transforming the lives of students!

Wednesday, July 17, 2013

Teaching Staff How to Communicate Effectively


At our recent Orientation for New Staff Conference, I gave a presentation on creating effective ministry updates (ie: prayer letters).
 
I don't often get to do much teaching or public speaking these days so it was a good opportunity to interact with people in this way. As part of my presentation, I encouraged the new staff to make it a point to get someone to take pictures of them while they were up front teaching or leading. People who give and pray want to see them actually doing ministry.
 
While I was saying this, my coworker Adam got up and started taking pictures of me teaching! The one where he got behind me and snapped a photo of the audience was quite distracting, but turned into a cool shot. :)
 
Thank you for your prayers and gifts that allow me to in turn equip other staff to build ministry partners and support. You are impacting hundreds of staff as they live out God's call to reach students and faculty with the Gospel!

Tuesday, June 25, 2013

The Story of My Big News

So you may have heard: I'm engaged! Since I can't retell the story to everyone (I've already told it about 10 times), here's the story of how it happened!

When I left for work on that Wednesday morning (June 12), I noticed my roommate Amy was already gone. This is very unusual -- she almost always gets up later than me. My first thought was, she went to pick up Pat from the airport! I wasn't expecting Pat until that Saturday, but my suspicions about when he might propose made me guess that he could possibly show up early. However, there were no other clues indicating he was going to do that, I had just talked to him the night before.

So I checked Amy's desk when I got to work, and she wasn't there. I asked one of the interns passing by if he had seen her yet, and he replied, "I think she's picking someone up from the airport?"

I was right! Agghhh!!!!

But half an hour later I saw Amy and asked where she was. "Oh, I was having breakfast with my friend from church. It was a donor meeting and breakfast was the only time that would work."

Oh, makes sense. It seemed legit, and surely Amy would know better than some intern where she was! I believed her and went on with my day as usual, including my normal texting with Pat.

Little did I know, Amy had gone to pick him up, but his flight was delayed and so she had to go back to get him later in the afternoon. All the time I was texting Pat that day, he was just a few miles away!

Just before 5pm, my friend & office roommate Grete casually announced she was leaving early to get some reading done for her class. I thought nothing of it. Little did I know, she was leaving to go pick up Pat and bring him to my apartment. Amy was watching me from the room across my office to make sure I didn't leave too early, to give Pat enough time to get to our apartment and set up. They even instructed our intern to stall me in case it looked like I might leave early.

I went home around 5:45 as usual. I was not aware of anything that was going on with Grete or Amy or our intern.

When I opened the door, immediately I noticed the patio door was open, and I saw this standing on an easel out there.
I vaguely processed that it was an infographic, but I was more focused on how odd it was that there was something outside on the porch. Then I looked down by my feet and I saw Plopper, my little stuffed animal dog that I had given Pat. That's when it really hit me, Pat is here!!! But where?!?!

I walked out to the porch thinking he might be hiding around the corner. I didn't see him, but I did see that my camera was sitting on the ledge, recording a video. The following few images are captures from that video.
I glanced at the poster but I needed to find Pat! So I went back inside and looked in my bedroom. I saw his shoes and backpack, but no Pat. He wasn't in my closet either, I checked.

As I came back out of my room, Pat emerged from the kitchen pantry! In the video, there is an audible yell from me.

Stupidly, the first thing that came out of my mouth was, "WHAT ARE YOU DOING HERE?!" Um, duh, Laura.

I gave Pat a hug, still totally in shock that he was standing in front of me. I had just talked to him 10 minutes ago and he had suggested we do a video chat that night. I had been picturing him far away in California. I couldn't process that he was right there in my kitchen!

Pat was eager for me to go back out to the porch, so we went back out and he made me look at the poster more carefully.
 
I still wasn't totally taking in what the infographic said. I kept holding Pat's hand and trying to hug him, but after a few moments he pulled away from me.

 
He got down on one knee (and then we were at about eye level, hahaha), pulled out the ring box, and said, "So...will you marry me Laura Li?" I think he said something else before that but I really don't remember. There was no long speech, which I think was good for both of us because it was pretty overwhelming. The rain was coming down really hard too so it was hard to hear anyway (you can't hear much on the video.)
Well, of course you know the ending: I said YES!

Later on, I finally got a better look at the infographic and saw the bottom line said, "Laura's answer to Pat's next question?" with a blank spot for me to write in. I enthusiasticlly wrote in my answer:

It was pouring so we had dinner near by at Saigon Noodles (I think it is becoming our favorite place) and spent the rest of the night recounting the day and talking to family and friends via phone/text. I think Pat did most of the talking because I was still in shock. Overall it was a great day. I was so happy to have that moment all to ourselves. :)

Oh yeah, here's the ring! (It's a dark blue sapphire, even though it looks black in the picture.)

I wanted to say thanks to my friends and Pat's accomplices - Amy, Grete (who designed the infographic) and Courtney (who printed and mounted it). It's only once in your life when you feel so loved because your friends lied to your face. :)

I can't wait to be married to Pat. He is a great man who loves Jesus passionately. He challenges me and empowers me to be who God made me to be. I'm thankful for how God has worked in both of our lives to bring us together.

Please pray for us as we prepare for marriage, and also as we transition to now living in the same city - something we are both excited about but are aware will need some time to adjust to. God has blessed us so much throughout our relationship already, I'm excited for what he has next for us!

Thursday, June 6, 2013

Visualizing Scripture

While cleaning up I was organizing all my manuscript study papers from months of team meetings. One thing I've begun doing is doodling little infographics on my pages that help me process ideas we are learning in that passage. It has been a fun, different way to engage in Scripture. Here are a few I redesigned for sharing with you all.